Rise in Popularity of Online Sports Streaming in South East Asia

South East Asia is a burgeoning market for the sports streaming niche. Now that more and more providers have found success in the region with their streaming services, sports is another niche that can make a huge impact in countries such as Thailand, Vietnam, Philippines, and Hong Kong.

It is true that one-fourth of today’s sports content is being viewed online. This reality took a chunk from the cable and satellite companies’ market share over the last few years. In the past, people have to subscribe to a cable or satellite company in order to enjoy some of the best sports programs. This is no longer the case. These days, it is possible to enjoy sports streaming services for a fraction of what you pay on regular cable or satellite.

North America is already cutting their cable

North America may have 84 million paid TV subscribers, but this doesn’t mean that everyone is happy. Things are slowly changing and leaning towards online streaming. According to a study, 6.5 percent of American households have already decided to stop their cable subscription. That is up from 4.5% in 2010. To give you an idea about the concrete numbers, that’s roughly around 7.6 million households staying away from cable packages that are usually overpriced. In fact, the only thing that has been stopping households is sports programs.

Sports Streaming could be the next big thing in South East Asia

Is this trend going to also happen in South East Asia? In reality, there is a big possibility that this could actually happen. Just by looking at the price range of cable and comparing it with sports streaming service providers, you will already notice the big difference that both players offer the table. If you will look at companies that offer sports programs to its subscribers, you will just have to pay around $50 for a one-year subscription from this particular sports streaming service provider. In addition to this, you can also find beIN Connect exclusive programs with the small amount that you are paying. Given the competitive rate, cable could become obsolete in the near future in South East Asia.

There is also a large market waiting for different sports streaming service providers. Each country has their popular sport. For instance, Philippines loves basketball. On the other hand, you have Thailand that loves their fight sports and even their football. This means that it can easily generate the interest of different demographics once they’ve made their way into Asia.

Adapting to the newest technology

One reason why streaming services such as iFlix and Netflix are popular in South East Asia is due to the fact that you can watch movies, series, and different shows virtually everywhere you go. As long as you have an access to your account, you can watch the programs offered by the provider. These days, you don’t even need to have your very own laptop in order to watch the programs that you need.

The same goes for online sports streaming service providers. They allow their subscribers to play the videos using game consoles from Xbox One to PlayStation4.

Hundreds of Hours of Live Sports Every Week

If you are the type of sports fan who loves watching live programs almost on a daily basis, then it is definitely a good idea to make a switch from cable towards online sports streaming services. You can even catch over 600 hours of live sports action every week for some service providers.

One of the reasons why cable subscribers can’t give up their subscription is mainly because of the live sports programs that they get to watch on regular cable. But what if you can already watch your favorite sport on different devices as long as you have an access to your account? And not only that, you will also get an alert if the game is already on. Aside from alerts, you can also enjoy the replay which gives you the freedom to watch your favorite games whenever you are ready.

High Quality

And also, a lot of people are now expecting nothing less than HD when it comes to watching movies. For most online sports streaming providers, you get to enjoy high definition action from your favorite sports.

South East Asia is relatively a new market for a lot of online streaming providers. This doesn’t mean that viewers are already happy with their cable and satellite subscription. The same as their North American counterpart, viewers are looking for something different that can make a positive change in the way they watch sports and other programs.