Fixing the Nationals Attendance Problems Won’t Be Easy:
September 21, 2010 in Uncategorized by Steve Shoup
To no one’s surprise the last couple years the Nationals have had trouble drawing a crowd, but that reached a new low last night as the Nationals set a franchise record no team wants to see. The scary thing is it could get a lot worse before it gets better. There is little doubt that the Nationals biggest problem is their lack of a winning product. And when your record over the last 3 years is a combined 180-293* (through yesterday’s game) it is not surprising that the Nationals attendance is where it is, despite playing in a major market. Unless the Nationals do something quick their attendance could begin to plummet. The Nationals attendance has been artificially high (in comparison with their record), due to the opening of the new Nats Park two years ago, the emergence of Ryan Zimmerman as one of the best players in the game, the signing of a 40 HR hitter in Adam Dunn, and the excitement for phenom pitcher Stephen Strasburg. Now the luster of the new Stadium is wearing off, and the team is still firmly in last place despite the new additions. And finally with Strasburg sidelined for the majority of next season the Nationals are staring at 2011 without a headliner.
Washington can talk about the fruits of their farm system all they want, this team won’t get better without bringing in outside talent. Now don’t get me wrong I like the young core built around Zimmerman, with guys like Ramos, Desmond, Bernadina, Espinosa and a promising young bullpen. But even at their peak potential they aren’t in Zimmerman’s class or like the Jason Heyward’s or Mike Stanton’s around the league. These aren’t franchise building blocks, but rather solid starting caliber complimentary players. Anyway you cut it fans aren’t going to be swiping their VISA card to watch complimentary players. Now there is a chance one or two of them turn into something more, and become All-Star caliber, but if that happens it will be a few years off. The Nationals desperately need a star player (or three) to add to this team.
Their search of star talent is going to be difficult this offseason to say the least. As it stands now the Nationals have just three star players, Ryan Zimmerman, Stephen Strasburg and Adam Dunn. Strasburg as I mentioned will be out next season, so not only does that affect them at the box office, but it will hurt their recruiting efforts as they pursue other top talent in free agency. To complicate matters further, Dunn is an impending free agent and while it is somewhat likely he will resign, if he tests the open market the Nationals could be left in the cold. While I was among those who looked for the Nationals to trade Dunn at the deadline, I firmly believe they have to resign Dunn. I wouldn’t have minded losing Dunn at the trade deadline if it brought in 2 or more good prospects since they could improve the Nats in other areas, and Washington would still have a chance to sign him as a free agent. Even if they missed out on him as a free agent a 2nd tiered option like Aubrey Huff or Adam LaRoche plus the prospect return would be enough value for the Nationals going forward. Now though the Nationals either resign Dunn, or end up with two draft picks. Draft picks might be nice, but they are even less of a sure thing and won’t help out Washington for another 3-5 years. Resigning Dunn is their only option, otherwise their fan attendance will plummet* (if they had traded Dunn, fan attendance would plummet, but that could have been in the long term best interest of the team).
In addition to resigning Dunn the Nats need to find a way to bring in more major league ready talent and it won’t be easy this year. There are only a few ‘star’ quality free agents available, and the Nationals could be a long shot for all of them. Cliff Lee would look nice in a Washington uniform, but there is about zero chance of him signing here. It might be marginally better odds to get one of the two real difference makers in the outfield (a position that the Nationals desperately need to improve), but Washington is still a long shot for both Carl Crawford and Jayson Werth. Outside of that the Nationals can get some small time temporary improvements, but not the star players they need. While they could try to trade for one or two, they would have to cut into some of the talent they’ve assembled to do so. The best asset the Nationals have to offer though is their checkbook, they have had a pretty low payroll since they’ve come to Washington and it might be worth seeing if some team is looking to move a big veteran contract or two. While the Nationals might end up overpaying for talent, it will allow them to keep their young core intact, while at the same time they build for the future.
















